Skip to content
#GraspTheBlog

#GraspTheBlog

Media Buying, Done Right

  • OUR WEBSITE
  • CONTACT
  • LINKEDIN

Category: Grasp The Inspiration

  • Home
  • Grasp The Inspiration
Grasp The Inspiration

Human Error in Digital Media Buying Is Costing $23 Billion — Here’s How to Fix It

May 22, 2025 Jessica Michen

Digital advertising is growing rapidly, but so are the inefficiencies that come with it. According to Grasp’s latest industry report, human error in digital media

Grasp The Inspiration

New Digital Age Report: The $23 Billion Cost of Human Error in Media Buying

December 4, 2024February 24, 2025 Jessica Michen

Last week, New Digital Age published a must-read report uncovering the impact of human error on ad spend wastage in digital media buying. The report

Taxonomy Validator
Grasp The Innovation Grasp The Inspiration

Digital Marketing Data Inaccuracies: Why Building a Sophisticated Naming Convention Is Not Enough

October 4, 2022October 4, 2022 Jessica Michen

It may come as a surprise for many industry insiders as much as for outsiders, that almost 100% of the time digital advertising tracking heavily

Grasp The Inspiration

Digital Media Buying QA – All Explained. 

October 21, 2021December 2, 2021 Jessica Michen

What is QA? QA, quality assurance, or quality control, “is a way of preventing mistakes and defects in manufactured products and avoiding problems when delivering

Grasp The Inspiration

3 SCARIEST media buying mistakes

May 25, 2021May 25, 2021 Jessica Michen

For those who do not work in the digital media buying ecosystem, they probably tend to think that placing a digital ad on Facebook or

Grasp The Inspiration

Media buying QA done by tech, it’s time.

April 22, 2021 Jessica Michen

We lost 6-digit revenue because someone accidentally entered the campaign budget with 2 extra ZEROs… A traumatized advertiser Coming from a professional background that is

Grasp The Inspiration

The Missing Component of Successful Media Buying

February 18, 2021 Jessica Michen

Out of curiosity, we typed “key elements to successful digital media buying” on Google and wanted to see what we could find.  Most blog posts

Media Buying error
Grasp The Inspiration

3 Tips to Minimize Media Buying Errors

January 20, 2021 Jessica Michen

Lisa is an experienced and meticulous media buyer at Agency X. She knows media buying best practices and her clients’ guidelines by heart. She manages

All Rights Reserved 2021.
Proudly powered by WordPress | Theme: Elf by Candid Themes.