QA in media buying has evolved significantly. From spreadsheets and screenshots to automated rule engines, the industry is making progress — but still falling short
Category: Grasp The Inspiration
Digital media buying teams are under pressure like never before. With shrinking margins, tighter timelines, and constant platform updates, human error is inevitable — and
Digital advertising is growing rapidly, but so are the inefficiencies that come with it. According to Grasp’s latest industry report, human error in digital media
Last week, New Digital Age published a must-read report uncovering the impact of human error on ad spend wastage in digital media buying. The report
It may come as a surprise for many industry insiders as much as for outsiders, that almost 100% of the time digital advertising tracking heavily
What is QA? QA, quality assurance, or quality control, “is a way of preventing mistakes and defects in manufactured products and avoiding problems when delivering
For those who do not work in the digital media buying ecosystem, they probably tend to think that placing a digital ad on Facebook or
We lost 6-digit revenue because someone accidentally entered the campaign budget with 2 extra ZEROs… A traumatized advertiser Coming from a professional background that is
Out of curiosity, we typed “key elements to successful digital media buying” on Google and wanted to see what we could find. Most blog posts
Lisa is an experienced and meticulous media buyer at Agency X. She knows media buying best practices and her clients’ guidelines by heart. She manages