As digital media budgets have been experiencing an explosive increase since the last couple of years, advertisers are becoming more and more demanding regarding how
More than half of 2021 has already flown by (crazy, isn’t it?), and nothing is more exciting than a mid-year review! Looking back on the
Today trustworthy brands are more important than ever. The complexity of piloting global brands and their respective media buying through the increasingly crucial digitalization and
For those who do not work in the digital media buying ecosystem, they probably tend to think that placing a digital ad on Facebook or
We lost 6-digit revenue because someone accidentally entered the campaign budget with 2 extra ZEROs… A traumatized advertiser Coming from a professional background that is
Exciting day here at Grasp – today we kick start our first day at HEC Paris Incubator Program at Station F in the 13th arrondissement
Out of curiosity, we typed “key elements to successful digital media buying” on Google and wanted to see what we could find. Most blog posts
Yes, the rumor you have been hearing is true. After working in the previous ad tech company altogether for more than 5 years, Augustin, Jessica,
Maybe not all of us have been there, but at least we have all heard of it – that someone forgot to put a symbol
We often talk about in-housing vs. working with an agency. But another major decision that brands have to make is either to centralize most of
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