It may come as a surprise for many industry insiders as much as for outsiders, that almost 100% of the time digital advertising tracking heavily
It’s here. Through the great success of our flagship product – Grasp QA, we have been at the front witnessing the industry-wide burning issue of
As Camille Quiqueret, Head of Programmatic & Social at 79, puts it: At a time when the importance and volume of campaign setup and data
Preventing overspend has become one of the most urgent challenges in the digital media buying industry. Why? More and more advertising budget has been shifted
What is QA? QA, quality assurance, or quality control, “is a way of preventing mistakes and defects in manufactured products and avoiding problems when delivering
Background As the topic of operational excellence has been raving through the digital advertising industry recently, we are honored to have Edouard Lafaye, Director of
As digital media budgets have been experiencing an explosive increase since the last couple of years, advertisers are becoming more and more demanding regarding how
More than half of 2021 has already flown by (crazy, isn’t it?), and nothing is more exciting than a mid-year review! Looking back on the
Today trustworthy brands are more important than ever. The complexity of piloting global brands and their respective media buying through the increasingly crucial digitalization and
For those who do not work in the digital media buying ecosystem, they probably tend to think that placing a digital ad on Facebook or
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