Today trustworthy brands are more important than ever. The complexity of piloting global brands and their respective media buying through the increasingly crucial digitalization and
For those who do not work in the digital media buying ecosystem, they probably tend to think that placing a digital ad on Facebook or
We lost 6-digit revenue because someone accidentally entered the campaign budget with 2 extra ZEROs… A traumatized advertiser Coming from a professional background that is
Exciting day here at Grasp – today we kick start our first day at HEC Paris Incubator Program at Station F in the 13th arrondissement
Out of curiosity, we typed “key elements to successful digital media buying” on Google and wanted to see what we could find. Most blog posts
Yes, the rumor you have been hearing is true. After working in the previous ad tech company altogether for more than 5 years, Augustin, Jessica,
Maybe not all of us have been there, but at least we have all heard of it – that someone forgot to put a symbol
We often talk about in-housing vs. working with an agency. But another major decision that brands have to make is either to centralize most of
Brands’ desire to move their advertising in-house is no news, neither is the growing transparency concern at the advertising agencies. Back in 2016, the Association
It’s no exaggeration to say that COVID-19 has slammed the world into chaos, and that everyone is trying to navigate through such turbulent and uncertain