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Grasp The Innovation

How to Solve Effectively People Problems in Media Data Integrity

March 27, 2023March 27, 2023 Jessica Michen

We can all agree that in 2023, data integrity is everything in digital advertising.  When it comes to tackling media data integrity, some tend to

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Digital Marketing Data Inaccuracies: Why Building a Sophisticated Naming Convention Is Not Enough

October 4, 2022October 4, 2022 Jessica Michen

It may come as a surprise for many industry insiders as much as for outsiders, that almost 100% of the time digital advertising tracking heavily

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Grasp The Innovation

The ultimate tip to avoid digital campaign overspend

December 2, 2021December 2, 2021 Jessica Michen

Preventing overspend has become one of the most urgent challenges in the digital media buying industry. Why? More and more advertising budget has been shifted

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