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Digital Marketing Data Inaccuracies: Why Building a Sophisticated Naming Convention Is Not Enough

October 4, 2022October 4, 2022 Jessica Michen

It may come as a surprise for many industry insiders as much as for outsiders, that almost 100% of the time digital advertising tracking heavily

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Digital Media Buying QA – All Explained. 

October 21, 2021December 2, 2021 Jessica Michen

What is QA? QA, quality assurance, or quality control, “is a way of preventing mistakes and defects in manufactured products and avoiding problems when delivering

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3 SCARIEST media buying mistakes

May 25, 2021May 25, 2021 Jessica Michen

For those who do not work in the digital media buying ecosystem, they probably tend to think that placing a digital ad on Facebook or

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Media buying QA done by tech, it’s time.

April 22, 2021 Jessica Michen

We lost 6-digit revenue because someone accidentally entered the campaign budget with 2 extra ZEROs… A traumatized advertiser Coming from a professional background that is

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The Missing Component of Successful Media Buying

February 18, 2021 Jessica Michen

Out of curiosity, we typed “key elements to successful digital media buying” on Google and wanted to see what we could find.  Most blog posts

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3 Tips to Minimize Media Buying Errors

January 20, 2021 Jessica Michen

Lisa is an experienced and meticulous media buyer at Agency X. She knows media buying best practices and her clients’ guidelines by heart. She manages

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