Last week, New Digital Age published a must-read report uncovering the impact of human error on ad spend wastage in digital media buying. The report highlights how mistakes like overspending—estimated to cost the industry $23 billion annually—can significantly impact advertisers’ bottom lines.
What’s Inside the Report?
Featuring insights from industry leaders at Mindshare, MG OMD, Digitas UK, The Kite Factory, Total Media, Alligator Solutions, and more, the report explores:
✅ The most common human errors in media buying
✅ How these mistakes lead to budget inefficiencies and financial loss
✅ Solutions to prevent human-driven errors and improve media governance
How Can Advertisers Avoid Costly Mistakes?
With such high stakes, the report emphasizes the importance of automation, AI-driven compliance, and proactive monitoring in reducing costly errors. Implementing preventive safeguards can help advertisers protect budgets, optimize efficiency, and ensure financial accountability.
Download the Full Report
For a detailed look at the findings and expert recommendations, check out the full New Digital Age report.
