QA in media buying has evolved significantly. From spreadsheets and screenshots to automated rule engines, the industry is making progress — but still falling short in key areas.
What Agencies Are Getting Right
Many leading agencies have introduced dedicated QA workflows and teams. They’re adopting tools, writing playbooks, and standardizing naming conventions. This is a big step forward from the “gut-check” approach of the past.
What’s Still Missing
Despite these gains, most QA systems still operate after campaign setup, rather than during it. This reactive approach means errors are caught late — after a campaign has already been activated or even gone live.
Grasp flips this model. By integrating directly with media buying platforms, it offers real-time checks within the campaign workflow. From missing tracking tags to misaligned budget caps, Grasp flags issues before they become expensive problems.
AI + Taxonomy = The Future
Grasp’s taxonomy engine and anomaly detection tool, Taxofix, add a new layer of intelligence by detecting inconsistent logic and naming patterns across campaigns. This is the next wave of media QA: preventive, intelligent, and fully integrated.
Don’t let your next campaign launch with a hidden mistake. Explore how preventive QA tools are reshaping the future of ad ops.
