Preventing overspend has become one of the most urgent challenges in the digital media buying industry. Why? More and more advertising budget has been shifted
Year: 2021
What is QA? QA, quality assurance, or quality control, “is a way of preventing mistakes and defects in manufactured products and avoiding problems when delivering
Background As the topic of operational excellence has been raving through the digital advertising industry recently, we are honored to have Edouard Lafaye, Director of
As digital media budgets have been experiencing an explosive increase since the last couple of years, advertisers are becoming more and more demanding regarding how
More than half of 2021 has already flown by (crazy, isn’t it?), and nothing is more exciting than a mid-year review! Looking back on the
Today trustworthy brands are more important than ever. The complexity of piloting global brands and their respective media buying through the increasingly crucial digitalization and
For those who do not work in the digital media buying ecosystem, they probably tend to think that placing a digital ad on Facebook or
We lost 6-digit revenue because someone accidentally entered the campaign budget with 2 extra ZEROs… A traumatized advertiser Coming from a professional background that is
Exciting day here at Grasp – today we kick start our first day at HEC Paris Incubator Program at Station F in the 13th arrondissement
Out of curiosity, we typed “key elements to successful digital media buying” on Google and wanted to see what we could find. Most blog posts
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