As Camille Quiqueret, Head of Programmatic & Social at 79, puts it: At a time when the importance and volume of campaign setup and data
Category: Grasp The Leadership
Background As the topic of operational excellence has been raving through the digital advertising industry recently, we are honored to have Edouard Lafaye, Director of
As digital media budgets have been experiencing an explosive increase since the last couple of years, advertisers are becoming more and more demanding regarding how
We often talk about in-housing vs. working with an agency. But another major decision that brands have to make is either to centralize most of