Grasp The Inspiration 3 Tips to Minimize Media Buying Errors January 20, 2021 Jessica Michen Lisa is an experienced and meticulous media buyer at Agency X. She knows media buying best practices and her clients’ guidelines by heart. She manages
Grasp The Leadership Centralized vs. decentralized marketing operations November 17, 2020January 14, 2021 Pierre-Lou Dominjon We often talk about in-housing vs. working with an agency. But another major decision that brands have to make is either to centralize most of