In every creative workflow, there’s a hidden tax: the hours spent sorting, tagging, and renaming files. Without structure, assets quickly become unsearchable, campaigns lose efficiency,
Year: 2025
QA in media buying has evolved significantly. From spreadsheets and screenshots to automated rule engines, the industry is making progress — but still falling short
Digital media buying teams are under pressure like never before. With shrinking margins, tighter timelines, and constant platform updates, human error is inevitable — and
Digital advertising is growing rapidly, but so are the inefficiencies that come with it. According to Grasp’s latest industry report, human error in digital media
We’re thrilled to announce that the Grasp team will be attending Cannes Lions 2025 — one of the most prestigious global gatherings in the creative