Black Friday and Cyber Monday are the biggest revenue moments of the year. Audiences are primed to buy, conversion rates spike, and even the most
Category: Grasp The Innovation
In every creative workflow, there’s a hidden tax: the hours spent sorting, tagging, and renaming files. Without structure, assets quickly become unsearchable, campaigns lose efficiency,
We’re thrilled to announce the official launch of Loop by Grasp, our latest innovation in connected workflow solutions for media buying. Loop is more than
We can all agree that in 2023, data integrity is everything in digital advertising. When it comes to tackling media data integrity, some tend to
It may come as a surprise for many industry insiders as much as for outsiders, that almost 100% of the time digital advertising tracking heavily
Preventing overspend has become one of the most urgent challenges in the digital media buying industry. Why? More and more advertising budget has been shifted