Digital media buying teams are under pressure like never before. With shrinking margins, tighter timelines, and constant platform updates, human error is inevitable — and often, so is burnout.
The Real Cost of Manual Media Ops
According to Grasp’s report, a large percentage of media buying mistakes stem from stress, overwork, and knowledge gaps among junior team members. From entering the wrong budget to misapplying audience segments, many of these mistakes are avoidable but occur under pressure.
As Simon Akers and other agency leaders point out, the current structure doesn’t always protect talent. Junior team members bear the brunt of technical execution, often without enough support, while senior talent spends time fixing errors rather than leading strategy.
Automation as a Wellness Strategy
Improving operational excellence isn’t just about scale or efficiency. It’s about supporting human teams. Platforms like Grasp help reduce the burden by automating repetitive QA tasks, enforcing taxonomy compliance, and flagging issues before campaigns go live.
This shift allows team members to focus on strategic thinking, client relationships, and creative problem-solving — not double-checking campaign settings at 11PM.
When teams are supported, mistakes disappear. See how automation can protect your people and your margins.
