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Month: June 2025

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Grasp The Inspiration

Media QA 2.0: What Agencies Are Getting Right (and Still Getting Wrong)

June 10, 2025June 10, 2025 Jessica Michen

QA in media buying has evolved significantly. From spreadsheets and screenshots to automated rule engines, the industry is making progress — but still falling short

Grasp The Inspiration

Burned Out and Making Mistakes: Why Media Buying Needs a Human-Centric Reset

June 2, 2025 Jessica Michen

Digital media buying teams are under pressure like never before. With shrinking margins, tighter timelines, and constant platform updates, human error is inevitable — and

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