We often talk about in-housing vs. working with an agency. But another major decision that brands have to make is either to centralize most of
Year: 2020
Brands’ desire to move their advertising in-house is no news, neither is the growing transparency concern at the advertising agencies. Back in 2016, the Association
It’s no exaggeration to say that COVID-19 has slammed the world into chaos, and that everyone is trying to navigate through such turbulent and uncertain