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#GraspTheBlog

Media Buying, Done Right

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Year: 2020

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Grasp The Leadership

Centralized vs. decentralized marketing operations

November 17, 2020January 14, 2021 Pierre-Lou Dominjon

We often talk about in-housing vs. working with an agency. But another major decision that brands have to make is either to centralize most of

Grasp The Trend

In-housing: much desired yet many struggles

October 24, 2020January 14, 2021 Jessica Michen

Brands’ desire to move their advertising in-house is no news, neither is the growing transparency concern at the advertising agencies. Back in 2016, the Association

Grasp The Trend

COVID-19: Let’s talk brand-agency relationship management

October 1, 2020January 20, 2021 Jessica Michen

It’s no exaggeration to say that COVID-19 has slammed the world into chaos, and that everyone is trying to navigate through such turbulent and uncertain

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