Black Friday and Cyber Monday are the biggest revenue moments of the year. Audiences are primed to buy, conversion rates spike, and even the most passive shoppers start opening their wallet.
But here’s the part most teams don’t talk about:
Black Friday is also the most expensive time to make a mistake.
Wrong links, missing UTMs, outdated creative, incorrect audiences – issues that seem tiny in September become budget-burning disasters in November.
In a period where CPMs surge and competition is fierce, losing money to avoidable human error shouldn’t be part of your plan.
So before you launch your biggest campaigns of the year, walk through this Black Friday & Cyber Monday Campaign QA Checklist, built to help you catch what most teams miss.
3-Minute Campaign QA Checklist
1) Campaign Basics
The “Is it even set up correctly?” check
- Daily vs. lifetime budget correctly set
- Correct currency & budget amount
- Time zone alignment
- Naming conventions & no duplicates
One tiny typo in budget settings can drain thousands.
Black Friday doesn’t forgive typo.
2) Targeting & Audiences
Don’t pay to compete with yourself
- Lookalikes and remarketing lists are refreshed
- Geo & language targeting match the offer
- Segmentation is clear
The goal: reach more buyers – not the same buyers more times.
3) Tracking, Analytics & Attribution
Reliable data make optimization possible.
- All URLs load – no 404s, no redirects loops, no geo-blocked surprises.
- Pixel and server-side tracking are active
- UTMs are added everywhere
- Conversion events match goals
If tracking breaks mid-campaign, optimization becomes a guesswork.
4) Automation & Fail-Safes
Automation reduces risk and workload during high-volume periods
- Spend caps
- ROAS/CPA auto-pause rules
- Frequency caps
Black Friday campaigns run continuously, automation protects performance when teams can’t monitor every minute
Grasp: Your Safety Net for High-Stakes Campaign
Black Friday campaigns move fast and our QA solution ensures your quality checks keep up. Grasp acts as your preventive safeguard, catching campaign errors before they go live and ensuring every launch runs smoothly.
Here’s how Grasp helps you deliver error-free campaigns:
- Enforcing your QA guidelines natively in the media buying platforms
- Blocking the campaign creation if budget or other important rules are not respected
- Guiding the user through the campaign creation and indicating what needs to be done
- Alerting relevant people about any noncompliances in the real time
Instead of manually reviewing campaigns one by one, Grasp automatically validates every setup before the campaign goes live, across 50+ media platforms covering Social, Programmatic and Search.
If it can be automated, automate it.
Our solution ensures that your campaigns are fully compliant and correctly configured – from budget to tracking.
Grasp’s extensive QA library, built on 500+ media buying guidelines, safeguards your campaigns against the most frequent and costly errors, including:
- Overspending and incorrect budgets
- Wrong currency or budget type
- Invalid geotargeting or language setup
- Missing brand safety configurations
- Tracking and UTM inconsistencies
…and many more.
Launch confidently. Protect your spend. Save time.
Want to explore Grasp QA’s capabilities?
