Last week, Grasp had the honor of participating in Beiersdorf’s Global Media Tech Summit in Hamburg, where we showcased our best-in-class taxonomy governance solution and the incredible results we’ve achieved together.
Why Taxonomy Governance Matters for Global Brands
In today’s fast-paced digital media landscape, maintaining structured and compliant taxonomies is critical for campaign efficiency, data accuracy, and media investment optimization. Beiersdorf, a leader in the FMCG industry, understands the importance of precision in media operations, which is why they have partnered with Grasp to enhance their taxonomy governance strategy.
The Power of Collaboration: Grasp & Beiersdorf
At the Global Media Tech Summit, we had the opportunity to:
✅ Present how a structured taxonomy framework can transform media operations.
✅ Highlight the impact of real-time governance and compliance in media execution.
✅ Share insights on how Beiersdorf is leveraging Grasp to improve efficiency, reduce errors, and ensure global alignment across teams.
A Big Thank You to Beiersdorf!
Being part of this event was an amazing opportunity to engage with industry leaders, exchange insights, and demonstrate how Grasp is driving operational excellence in digital media.
Thank you, Beiersdorf, for having us! We look forward to continuing this exciting journey together. 🚀
