Grasp, a leading ad-tech provider of digital media data excellence, is excited to announce that following a successful pilot, Grasp and PepsiCo will embark on global collaborations in various areas in digital media excellence, joining forces to improve media data accuracy and drive impactful digital marketing strategies.
In today’s rapidly evolving consumer landscape, accurate digital media data insights are crucial for businesses seeking a competitive edge. Recognizing the importance of reliable media data, PepsiCo will work with Grasp to propel their digital marketing and advertising initiatives.
Lincoln Faulkner, Director of Global Media Innovation at PepsiCo comments on this collaboration: “Grasp’s unique media data solution allows us to enforce and govern our global digital media taxonomies. By tapping into every media data opportunity, we are able to make fully informed decisions in our digital marketing efforts.”
At Grasp, we are excited to join forces with PepsiCo on this transformative journey. Our patent-pending media data solutions help navigate the ever-changing media landscape, and adapt swiftly to evolving consumer preferences.
As the global ad-tech leader with a core focus in digital media and data excellence, Grasp’s mission is to work with global advertisers such as PepsiCo to redefine media data accuracy and reshape the future of digital advertising.