As digital media budgets have been experiencing an explosive increase since the last couple of years, advertisers are becoming more and more demanding regarding how their budget and their strategies are being executed by their agency partners.
In recent years, the topic Quality Assurance (QA) is popping up ever so frequently on RFPs, that its importance today is no less than creative and data from the eyes of advertisers. While most media buying agencies struggle to properly answer this need, iProspect took a step forward with an effective approach that allows them to stand out and thrive.
Download the full success story below for the key elements of iProspect’s QA strategy 👉🏼
