Camphouse and Loop (Grasp’s Media Workflow Solution) are excited to announce their strategic partnership, aiming to bridge the existing gap between media planning and media trading.
This collaboration brings together Camphouse’s enterprise media operations platform with Loop’s unique capability in data governance within buying platforms.
The result is a fully integrated workflow from plan to report, enabling agencies and advertisers to operate with greater speed, intelligence, and complete data consistency.
Why This Partnership Matters
For years, advertisers and agencies have struggled to maintain consistency between the strategic planning stage and the execution stage of media buying. The Camphouse × Loop partnership directly addresses this challenge by establishing a seamless bridge between planning and activation.
In practice, this means that advertisers and agencies collaboratively build their media plans in Camphouse, and once approved, the data and taxonomy are automatically pushed to 50+ buying platforms via Loop.
The Camphouse & Loop brings this use case to life with:
- End-to-end data continuity
Media plan data flows seamlessly from Camphouse to activation platforms, ensuring 100% adherence to the original plan. - Real-time operational visibility
Alerts and live dashboards highlight inconsistencies between plan and delivery, giving teams total control. - Global scalability
Works across teams supporting complex global organizations with one connected process.
The Impact – Faster Launch and Smarter Ops
The joint solution gives media teams a unified media data across all stages.
This means taxonomy-compliant data at both the Planned and Actuals stages – with perfect matching between the two.
The Impact for advertisers and agencies is twofold:
- Intelligence: planned vs. actuals, with a granular level matching, is the key to formidable insights in media analytics, post campaign reporting, MMM and cross campaign learnings.
- Governance: real-time visibility into campaign setup, alerts for plan-vs-buy discrepancies, and consistent data. This allows advertisers to launch campaigns faster, reduce operational overhead, and maintain full governance and compliance
Camphouse and Loop redefine how media operations are managed, with more transparency, speed, and confidence than ever before.
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PIERRE-LOU DOMINJON
CEO of Grasp
“This partnership marks another step toward our mission of building fully connected media ecosystems. By integrating with Camphouse, we’re enabling advertisers to bridge planning and execution seamlessly – driving accuracy, speed, and confidence across every campaign.”
ALEXANDER HÖGMAN
CEO of Camphouse
“Our ambition is to be the premier House of Campaigns for brands and agencies, and high-quality media data is central to achieving this. To truly connect the entire process, data governance, from planning to trading and reporting, is essential. Our partnership with Grasp is crucial to this goal and distinguishes us as the most data-centric and AI-enabled media operations platform available today.”
About Grasp
Grasp is a leading AdTech company dedicated to improving digital media accuracy, governance, and efficiency through a suite of three connected SaaS solutions — Grasp QA, Taxo, and Loop. With a unique preventive method, they together help global advertisers and agencies avoid costly campaign errors, enforce consistent taxonomy, and automate operational workflows.
Loop, one of Grasp’s flagship solutions, transforms media operations by seamlessly connecting media plans with buying platforms, enabling teams to work smarter, faster, and with greater precision.
About Camphouse
Camphouse, the premier Media Operations Platform (MOP), offers a unique, end-to-end SaaS solution for large advertisers and agencies.
Born in Sweden and now globalized with over 100 clients and 10,000 users across 100+ markets, Camphouse connects media data from planning to reporting within a single “House of Campaigns.”
This collaborative platform excels in Custom Data and Enterprise workflows, empowering media teams to manage budgets, create and approve media plans, activate complex campaigns, and report on planned versus actual performance for all brands and markets.
