At the forefront of innovation in marketing and advertising technology, Grasp has been recognized as a key partner by Mathias Chaillou, Global Chief Media Officer at L’Oréal, during the “Everything, Everywhere: AI-Powered Marketing” panel discussion at Vivatech 2024 in Paris.
L’Oréal Highlights the Impact of Grasp in AI-Driven Marketing
During the panel, Mathias Chaillou shared how Grasp’s solutions have transformed the way L’Oréal enforces taxonomies, naming conventions, and optimizes historical digital marketing data. He stated:
“Grasp is a marketing and advertising partner that we are very passionate about. Working with Grasp enables L’Oréal to enforce taxonomies and naming conventions. We also work with their AI solution to go back in time to fix and correct historical data. This has been a really big game changer.”
This recognition from a global leader like L’Oréal underscores Grasp’s commitment to driving efficiency, compliance, and innovation in digital media operations.
How Grasp’s AI-Powered Taxonomy Solutions Are Transforming Digital Marketing
With the rapid evolution of AI-driven marketing, brands need scalable solutions that enhance data accuracy, streamline processes, and optimize campaign performance. Grasp’s taxonomy enforcement and AI-powered historical data correction provide a preventive and corrective approach to managing marketing and advertising data.
Here’s how Grasp is making a difference:
- ✅ Ensuring Compliance with Taxonomies & Naming Conventions – Maintaining structured and standardized data across all marketing campaigns.
- ✅ AI-Powered Historical Data Correction – Fixing inconsistencies and errors in past campaigns, unlocking cleaner insights for better decision-making.
- ✅ Improved Media Buying Efficiency – Enabling global brands to reduce manual errors, improve governance, and enhance ROI.
Why This Matters for Global Advertisers
For multinational brands like L’Oréal, managing campaign consistency and data integrity across multiple regions is a complex challenge. With Grasp’s AI-powered technology, advertisers can automate compliance, eliminate inefficiencies, and ensure high-quality data management—leading to better media investments and higher marketing performance.
As AI continues to shape the future of marketing, brands that embrace AI-driven governance and automation will gain a significant competitive edge.
Explore Grasp’s AI-Powered Marketing Solutions
Grasp is proud to be recognized as a trusted partner for leading global brands. Want to learn more about how our taxonomy and AI solutions can transform your digital marketing operations?
🚀 Get in touch with us today!
